Jordan Stupar

Here's a confession that will change how you handle every price objection forever:

I pull up to Starbucks. I order my $8.88 coffee. And I complain.

"That's too expensive. Eight eighty-eight for coffee? Ridiculous."

Then I pay. I get my coffee. I collect my Starbucks stars.

Because the truth is: I was going to buy it anyway. I was just complaining.

And your buyers are doing the EXACT SAME THING to you.

They're looking at your price. They're saying "that's too expensive."

But they're going to buy it anyway. They're just complaining first.

Most salespeople hear "too expensive" and panic. They discount. They negotiate. They beg.

But top closers hear "too expensive" and smile. Because they know it's usually just Starbucks behavior.

Here's the reality: When someone says "that's too expensive," it's only for one of FOUR reasons:

1. They literally can't afford it (rare)
2. It's outside their budget (sometimes)
3. They think they can get it cheaper elsewhere (often)
4. They're just complaining but going to buy anyway (MOST OFTEN)

The salespeople who close the most deals understand this. They don't respond to the complaint. They diagnose the reason.

Because once you know which of the four it is, you know exactly how to close them.

If it's #4? You smile. You acknowledge. You move forward. Because they're going to buy it anyway.

Stop treating Starbucks complaints like real objections. Start recognizing them for what they are: noise before the yes.

Because when you understand that most "too expensive" objections are just people collecting their metaphorical Starbucks stars, price becomes irrelevant.

👇 Drop a ☕ if you're ready to stop panicking and start closing.

Everyone should do this for a year.

Stop waiting for a flashy shortcut to success. The formula is simple: work hard, develop your skills, and live below your means.

It is not always Instagramable and nobody will respect or appreciate the process for the first 4 to 10 years. Real success takes a decade of consistency.

Whether you are in your 20s, 30s, or 40s, you could be a multimillionaire 10 years from now if you start today or even quicker. It is never too late to change your life.

Let's get to work