Innospec Performance Chemicals

Our Rule the Day Under Eye Cleansing Stick is the perfect way to show a little extra love this Dia dos Namorados! 🩷

This solid, mild surfactant-based makeup remover is specially formulated for the delicate eye area, effortlessly dissolving waterproof mascara, eyeliner, and long-wear makeup without the need for harsh rubbing. Packaged in a convenient, twist-up tube, it’s the perfect companion for travel, touch-ups, and cleansing on-the-go.

Why you’ll love it:
❤️ Gentle yet effective cleansing - Pureact I-78P (Sodium Cocoyl Isethionate) provides mild cleansing and a creamy lather, making it ideal for delicate facial applications

❤️ Soft, glide-on stick format - High levels of Pureact I-78P combined with glycerin create a smooth, soft solid stick that applies comfortably to the skin

❤️ Naturally derived foam boost - Pureact GLT (Sodium Lauroyl Glutamate), a 100% naturally derived surfactant, enhances foam performance while helping maintain a naturally derived content of over 95%

❤️ Makeup melting care - A blend of natural oils and waxes provide structure to the stick while enhancing the removal of stubborn eye makeup

Fall in love with our innovative ingredients and data-driven formulations this September at in-cosmetics Latin America 2026!

📍São Paulo, Brazil | Stand K60
🗓️ September 23-24