Life Cycle Bike Shop

Special offer, this week only! Any purchase of a Blur or a WIlder comes with a FREE carbon wheel upgrade. The set you’d get is the lightweight UL250 rim laced to 1/1 hubs.

Here’s the catch, we are limited to 3 wheel sets, so you better move fast and grab your new XC bike before the wheels are gone or before the week is over!

This week only (Aug 1 - Aug 6), we are letting you upgrade to GX AXS for $500. Come get yourself something nice!

If you need it installed we will install it for a mere $50, total of $550 installed for a wireless group set from SRAM.

The Hightower 3. More refined to make your riding experience even better. With the new glovebox so you can hold your trail side banana as well as a new “sag window” to easily set your sag. S build and GX AXS builds in the shop now!

The Optic is back in the shop. With all new colors as well. At $4299 it is one of the best deals in the industry right now for its category. And it rides even better than its price. Come get your short travel shred machine!

June 11th, is coming to Eugene for a factory demo day! You can ride your dream bike like the new Shadowcat. We will be setting up shop at Whypass at 10am ready for all the fun. To get a bike reserved go to the link in our bio, if you have more questions, DM us or give us a call at the shop. Hope to see you out there!

Just received a new shipment of the do EVERYTHING bike from , the Sutra LTD. Now coming stock with a dropper post with a dropper lever integrated directly into the SRAM lever. With big meaty tires and hydro brakes you can take this down rowdy trails or cruise on flats loaded down with your bikepacking gear! It does EVERYTHING. Come get one!

As you may know, is now making some knee pads, the Hooper. Yes, we have them, in all sizes! Not guaranteeing anything, but you might just get some T-Mac skills once you put them on…?? 👀

Looking to upgrade your bike, brakes are a good place to start. We got the Code RSC in rainbow as well as the G2 Ultimate in rainbow in the shop, right now. Come get em and not only improve your braking performance, but also improve your baller score.

just released two new colors for their Switchblade. They also moved to a universal derailleur hanger, how convenient. What are your thoughts on the new colors here?? And of course if you’re interested, we do have them in store… 👀

Just an FYI, we now carry mountain bike products!