Beghou
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A long-term, agile partner for life sciences commercialization. Our work is data-driven and quantitative.
12/18/2024
Value-based care faces significant cynicism, particularly regarding the issue of cherry-picking in care metrics, which can undermine health equity objectives. However, there’s good reason to think that AI will help drive more health equity, value-based care viability, and patient education.
Rohit Gupta, Partner at Beghou Consulting, expressed his unique perspective along with other industry experts on how AI can improve and positively impact value-based care for everyone to reach their full potential of health and well-being.
Read the full article here: https://hubs.ly/Q0300PcB0
11/25/2024
In today’s complex pharma landscape, understanding each HCP’s position on the "adoption ladder" is crucial. As part of a broader omnichannel strategy, one biotech company used this approach to tailor outreach—from unaware to advocacy—securing over 50% of new patient starts within a year.
📝Read our article to learn how they bridged digital and field promotion for impactful launch results: https://hubs.ly/Q02Zk6zv0
Looking for new ways to evaluate HCPs for increased precision and agility?
The 5 P’s framework is an alternative to traditional models that may be too rigid, narrow and static – helping teams capture real-time shifts in physician behavior, engagement patterns and influences:
1️⃣Prediction
- Identifies near-term opportunities
- Tracks real-time signals to reveal market shifts
2️⃣Potential
- Analyzes the historical patient potential with the HCPs
- Evaluates market and sales growth
3️⃣Professional Engagement
– Physicians’ presences in professional settings
– Participation in conferences, publications, clinical trials, etc.
4️⃣Promotion
- Measures HCP responses to promotions
- Tracks and analyzes campaign impact
5️⃣Participation
- Evaluates HCP participation in ecosystems
- Examines HCP involvement in referral networks
In the Omnichannel Blueprint Webinar, Beghou Partner Amish Dhanani discusses more ways to drive a successful launch with promotional orchestration, humanized recommendations, and coordinated engagement.
🔗 Watch the full webinar here: https://hubs.ly/Q02Z93Gz0
11/08/2024
A midsize biotech company faced big pharma competition when launching its first drug. To stand out against the competition, the biotech needed seamless 360-degree customer engagement to unify the digital and field sales efforts.
Read the case study linked below to learn how Beghou deployed an omnichannel program that helped the company improve customer engagement and secure more than 50% of new patient starts.
https://hubs.ly/Q02Xm0xL0
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909 Davis Street, Suite 650
Evanston, IL
60201
