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Discover how the changing role of the CMO drives customer-centric growth through C-suite alignment, a marketing measurement framework, and AI in marketing. When the CMO is involved in key decisions at the company, strategic growth is 1.4 times greater.

The changing role of the CMO—and what it means for growth Discover how the changing role of the CMO drives customer-centric growth through C-suite alignment, a marketing measurement framework, and AI in marketing.

AI is now embedded across every step of the media value chain, and AI is only as good as the data it’s fed.

No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era | AdExchanger

Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks high in user trust, ad tolerance, and platform sentiment.

What Podcasting Gets Right About Attention (Even If the Budgets Don’t) | OnMarketing: Marketing Tips for Growth Jennifer Palmer Farrington's insight: Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks high in user trust, ad tolerance, and platform sentiment.

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Amazon’s Richman spoke of making advertising less interruptive and more additive to the customer experience. Connecting with consumers is strongest when the content feels natural and valuable. Advertising is content.

The Culture, the Content, the Connection | OnMarketing: Marketing Tips for Growth Jennifer Palmer Farrington's insight: At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Amazon’s Richman spoke of making advertising less interruptive and more additive to the customer experience. Connecting with consumers is s...

Writing comments unlocks opportunities on LinkedIn. Genuine, strategic commenting creates more leads than random posting. Win LinkedIn with this strategy.

Write LinkedIn Comments That Become High-Ticket Leads: 5 Proven Steps | OnMarketing: Marketing Tips for Growth Jennifer Palmer Farrington's insight: Writing comments unlocks opportunities on LinkedIn. Genuine, strategic commenting creates more leads than random posting. Win LinkedIn with this strategy.