NACPB

Last week we announced our new Need a Bookkeeper? initiative.
Need a Bookkeeper? connects Certified Public Bookkeepers with bookkeeping employers and clients.
NACPB's website now has a navigation bar link Need a Bookkeeper?.

The link navigates employers and clients to our new Need a Bookkeeper? website page.
The page introduces employers and prospective clients to Certified Public Bookkeepers and allows them to complete a Need a Bookkeeper? questionnaire. The questionnaire identifies the bookkeeper they need.
NACPB will communicate the job or prospective client opportunity to our member CPBs.

We'll begin a national digital marketing awareness campaign directing bookkeeping employers and prospective clients to the page this coming week.
To view the new page, go to certifiedpublicbookkeeper.org and select Need a Bookkeeper?.

On Monday, February 3, NACPB will begin our “Certified Public Bookkeeper (CPB)” national brand awareness digital marketing campaign.

The campaign differentiates the value and benefits of a “Certified Public Bookkeeper or CPB” over a “bookkeeper”.

Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. Ideally, consumers' awareness of the brand not only means recognition but also includes positive perceptions of the product versus the competition.

Studies have found that consumers naturally pay more attention to products with higher brand awareness, influencing how well they recognize and remember these brands.

Over the next few weeks NACPB will present what we are doing to build the CPB brand and how current and future CPBs can assist us in this campaign.

For more information on the CPB license, go to certifiedpublicbookkeeper.org and select CPB license.

Stephen Covey, the author of the best-selling book, The Seven Habits of Highly Successful People, coined the phrase: Begin with the End in Mind.

To begin with the end in mind means to start with a clear understanding of your destination.

NACPB can help you reach one of the following destinations:
1. Learn Bookkeeping,
2. Get a Bookkeeping Job, or
3. Start a Bookkeeping Business.

Over the next few weeks, we’ll explain exactly how we do this.

REMINDER NACPB Membership - Save $100
Join or renew your NACPB membership by Friday, January 10, 2025, and save $100.

For NACPB membership information or to join or renew, go to certifiedpublicbookkeeper.org and select Membership.

To receive the discount, enter Discount code "nacpbsave100".

Member Note
If you are currently a member, you will need be logged out to enter the code.