Bot Academy

Do you remember that feeling when you first discover someone who gets you?

Who understands what you're going through?

Who isn't just shining you on?

Yeah, that's the beginning of a relationship. Personal and professional, it's the same.

And, remember how you wanted to be around that person all the time?

You thought of them when you had a new idea you knew they would relate to.

You knew they would get that inside joke?

Yeah, that's demand. Personal and professional, it's the same.

Are you investing in the relationship your potential buyers need to demand your solution?

It's not about the Attention Economy any more.

Attention only gets likes, and vanity metrics.

It's about the Relationship Economy.

Are you in?

I need an Ad Specialist (Meta &/or Google) for a client.

Who is your favorite?

Trouble building trust, and 7 ways to fix it.

Number 3 might offend some people 🔥🔥🔥!

Let's start with a basic truth:

Building trust is critical to building traction, converting customers, and turning them into advocates.

Here are 7 mistakes, and their solutions.

1. Your ideal customer isn't your main focus.

You can't really build trust until you focus on those you are uniquely qualified to serve. If your digital footprint is all over the map, your audience's mind will be too. No focus means no connection between your content, your solution & your customer.

Fix: Dig deep to clearly understand who you serve, and why you are the best to do so.

2. No clarity on your point-of-view (POV).

The biggest mistake you can make is producing 'status quo' content. That means it looks, acts, and feels like everyone else's content - it's not different. Do this and you attract the wrong audience.

Fix: Dive deep into what you're for and against. Share that everywhere.

3. Selling in the DMs.

I know you've experienced this one. You connect with a new person & they immediately send you a DM selling their stuff. You damage your reputation and brand when you do that.

Fix: Be genuine in your connection. Check out their content, and find something you align with. Comment on their stuff for at least a week. If you can't find anything, move on. When you're ready to connect deeper, share an interactive video clip that shares your alignment. We are enjoying 80% conversion to booked appointment with this relationship formula.

4. Collecting emails for email automations.

With 20% open rate averages, this only annoys a lot of people.

Fix: Email is no longer email, it's an opportunity to engage with interactive video. Potential buyers can choose their own experience with your content.

5. Using automated marketing funnels.

These are designed as one-way tickets to your customer's wallets, which typically only get the 3% already ready to buy. And, you just bug the hell out of the other 97%

Fix: Add interactive videos to your VSL's, and allow your audience to experience your stuff at their own pace, and personally engage with it.

6. Not using audio and video content.

While posts, newsletters, and blogs were good in their time, people now crave audio & video. More importantly people want interaction and community. Ever hear the term TL;DR (too long, didn't read)?

Fix: Please consider exploring podcasting, and interactive video as part of your content mix. Videos do great on Facebook - but get people into the world you own ASAP.

7. Focusing solely on transactions.

We all love customers, and the revenue they provide. But, chasing wallets puts you on a hamster wheel to burn-out. Because, you have to continue chasing.

Fix: Build relationships. This will increase your customer LTV by keeping your existing customers coming back. You can do this at scale with interactive video.

I would love to hear what you think! 👇👇👇