On Point Communications, LLC
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A specialist in rhetorical theory, Cindy is an expert at analyzing presenters and messages to assess the collective persuasive value.
06/08/2026
Gisele Tavares has spent 30 years in pharmaceutical science, navigating boardrooms where English is her third language, and she will tell you plainly: authenticity travels further than a perfect accent ever will.
In a recent conversation on Red Light, Green Light, she shared how she stopped trying to sound like everyone else and started trusting her own voice to carry the message.
That shift, small as it sounds, is one of the more powerful things a communicator can do.
What would change for you if you stopped editing yourself before you even began?
Revisit this great episode - the link is in the comments.
There is a moment in every great presentation when something shifts. The speaker stops performing and starts sharing. The audience stops evaluating and starts leaning in. Chris Cummins, founder of Cummins Media and one of the most experienced voices in professional speaking, calls it the goosebump moment.
Cindy spoke with Chris about what it actually takes to get there.
His answer was not about stagecraft or slide design. It was about the hours before you ever step on the platform. Interviewing customers, happy ones and frustrated ones. Learning the acronyms. Memorizing the first few sentences so completely that when nerves arrive, your brain already knows the way.
He also shared something that every executive communicator needs to hear right now. Using AI to write your speech is not a shortcut. It is a credibility killer. Because people do not buy presentations. They buy people. And the moment your words stop sounding like you, the audience feels it.
Without a story, nothing lands. And without your story, specifically, no one remembers why they were there.
Three things from this conversation worth carrying with you:
📍 Your opening is not a warm-up. It is a trust signal. The first few minutes tell the audience whether you actually know their world.
📍 Visualization is not just a confidence trick. When you slow down and mentally walk through every physical step, your nervous system calms. And a calm speaker makes a room feel safe.
📍 Through lines matter more than transitions. When you reference what a previous speaker said and weave it into your message, you stop being a presenter and start being part of something the audience is building together.
What would your communication look like if you approached every presentation as an experience you were creating, not a message you were delivering?
Full episode link is in the comments.
05/25/2026
Fred Brigham has spent his career inside one of the most regulated, numbers-driven environments in global banking.
And one of the clearest things he has learned is that data alone does not move people.
When leaders show up with dense slide decks and no story behind them, the room goes quiet in the wrong way. People comply. They do not commit.
The difference between those two outcomes almost always comes back to the why.
What would change if your team understood the reason before the request?
Full episode with Cindy Dietz Skalicky is in the comments.
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