Print Pointe

Check out our new blog post to learn how to make sure your mailing list is in tip top shape!

Is Your Mailing List Stale? (And What to Do About It) Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted res...

Need any tips to help stay on schedule for your next mailer? Check out our new blog post!

7 Ways “Working Backwards” Keeps You on Schedule Whether you are printing and sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to ensure each componen...

The next core value I am introducing is Be Human. We are more than a business — we are people with emotions, experiences, and relationships. Our empathy and kindness set us apart from the corporate norm, whether comforting a customer in grief or encouraging a new coworker. By trusting our instincts and going the extra mile, we create meaningful connections and remind others they’re not alone.

5 Ways to Motivate Your Target Audience Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again.1. Mix up envelope st...

Versatility through Adaptability is what sets us apart from other printers. This is what drives us forward, opens our eyes to new opportunities, and allows us to help our clients and each other in ways we have not before. Earnestly research and problem solve before saying no, often times it is how we make the seemingly impossible, possible.