Target Audience Insights

One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know your [content feedback and analysis] products are worth the cost?”

It’s a fair question. Sure, reader feedback sounds helpful, but when the publishing industry has functioned for years without it, why add another line item to the budget?

The short answer is this: qualitative and quantitative reader feedback can shape key editorial and marketing decisions that make the difference between a book flying off the shelves or flopping and being forgotten. The potential profits to be gained far outweigh the costs.

Return on Feeback - the ROI of Audience Insights One of the most common questions we get at Target Audience Insights is: “What’s the ROI? How do we know your products are worth the cost?” It’s a fair question. Sure, reader feedback sounds helpful, but when the publishing industry has functioned for years without it, why add another line it...

Editors: how would hearing directly from target readers during the substantive editing phase contribute to delivering a better final manuscript?

Join us on Wed, 5/18, 1PM - 1:30PM to learn how two top Big Five editors identified and addressed blind spots in their process using the Target Reader Manuscript Analysis.

RSVP:

Welcome! You are invited to join a webinar: Guiding Sub Edits with Target Reader Manuscript Analysis. After registering, you will receive a confirmation email about joining the webinar. In this session a panel of speakers will discuss: • There is often one key voice missing during the substantive editing process: the target reader’s. • What is the value of collaborating with real target readers to shape a manuscript into its best form to connect with its audience?

Authors ranging from New York Times bestsellers to new self-published writers are raving about the reader insights they've received to help sharpen book concepts, manuscripts, titles & covers, and marketing copy. Take a look!



https://zcu.io/nPGu

Endorsements What our clients are saying . . . Just as filmmakers arrange test screenings and advertisers arrange focus groups to test public opinion, so, too, now can authors, publishers, and literary agents. With their phenomenal Target Reader Manuscript Analysis service, TAI is able to provide clients