Engage USA

📊 ENGAGE RESEARCH: The 19-Day Window That Could Transform Your Fundraising

Our study analyzing 126,822 new donors reveals a startling truth: waiting just 16 days too long to ask for a second gift can slash your return on investment by 56%!

Key findings from our research:

• Donors contacted within 19 days of their first gift respond at 6.37% - the highest rate in our study

• Each day of delay results in lower response rates AND smaller gift amounts

• By day 35, follow-up appeals actually LOSE money

For an organization with 5,000 new donors annually, implementing these timing recommendations could mean a $34,500 swing in net revenue - without spending an extra dollar on acquisition!

The data is clear: when it comes to converting one-time donors into multi-givers, timing isn't just important—it's everything.
Read the full study to learn how you can apply these insights to your fundraising program:

Beyond the First Gift: What 126,822 New Donors Taught Us About Timing — Engage USA When nonprofits wait just 16 days too long to ask for a second gift, they lose 56% of their return on investment. That's what our analysis of 126,822 newly acquired donors revealed. At Engage USA, we set out to answer a critical question for nonprofit fundraisers: What drives a donor to give again?

Engage USA CEO Dennis Hoffman wants to know why non profits are preoccupied with finding younger donors:

"Age has predicted philanthropy as far back as we have data. And that’s good news. Your donor is part of a pool of older Americans that is getting larger. By the end of the decade, there will be 73 million Americans over the age of 65."

Check out Dennis' post on LinkedIn: https://www.linkedin.com/posts/sdennishoffman_donations-nonprofits-giving-activity-7043564131831926784-L7jd?utm_source=share&utm_medium=member_desktop