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The churn rate measures the rate at which customers stop doing business with a company over a given period of time. A high churn rate could indicate customer dissatisfaction. This may mean that you have a bad product. It could also mean that the customer had different expectations, in which case your product may be great, it just doesn't fit their need. Exit surveys are really helpful in determining which scenario is happening.

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Product-Market Fit Product-Market Fit is a measure of how well your product meets the needs of your customers. When your product fulfills a need, you have a sustainable model for fulfillment, and you have a solid customer base, then you have achieved product market fit.

Another challenge is confusing problem-solution fit for product-product market fit. Even if you accurately identify a problem customers face and develop a solution for that problem, there are other factors, such as fulfillment, size of customer base, the opportunity for recurring customers, and the ability to access the right customers... that is to say problems on the "market" side of product-market fit, problems around marketing your solution, and problems on the operations of your business – all of which still must be solved.

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Product-Market Fit Product-Market Fit is a measure of how well your product meets the needs of your customers. When your product fulfills a need, you have a sustainable model for fulfillment, and you have a solid customer base, then you have achieved product market fit.

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Creating Toggle Lists in Obsidian How to create a (Notion-like) toggle list in Obsidian