Pongos Interactive

Schema markup is code that tells search engines and AI tools exactly who you are, what you do, what you sell, and where you are. It's not a magic ranking boost, but it helps them understand and recommend you, and it can earn you richer search listings with extra detail.

Chrissy explains how to determine which schema markup to add, how to generate it, and how to add it to your website in her latest blog post, linked in the comments. No coding skills required!

Today, we're talking about the importance of citations for local SEO.

"Citations" sounds fancy, but it's really just this: getting your business name, address, and phone number listed on other websites. Think of them as votes of confidence that tell Google your business is real and established in your community.

There are a handful of directories every local business should be listed in, and most are free. The key is knowing which ones matter and making sure your information is consistent across all of them.

Some SEO experts say citations are less important for local SEO these days, but since most AI tools can't access Google Business Profiles, I think they are critical! If you want to be recommended to people in your area by ChatGPT and Claude, make sure your business shows up on websites they can see, like Yelp.

The free Local SEO Quickstart Checklist has the full list and walks you through it. Link in the comments!

Here's something I see all the time with local businesses: a solid website with great content, but barely any mention of where they're actually located.

If your website doesn't clearly say where you are, search engines can't connect you with those "near me" searches. And those are the people who are ready to visit or book today.

The fix takes about 20 minutes, and it's one of those things that makes you wonder why you didn't do it sooner.

My free Local SEO Quickstart Checklist tells you exactly which pages to check and where to add your location. Link in the comments!