The Wise Team

BIG thank you to all who came out to join us for our annual pie giveaway yesterday! We’re so grateful for your continued support, your referrals, and for trusting us with your real estate goals. It was so fun seeing familiar faces, catching up, and kicking off the holiday season together.

And to those who were invited but couldn’t make it — we missed you! We hope to see you at the next event, and we’re always here if you need anything in the meantime.

Wishing you and your families a warm, happy, and delicious Thanksgiving! 🙏✨

𝐖𝐡𝐲 𝟓𝟎% 𝐨𝐟 𝐇𝐨𝐦𝐞𝐬 𝐀𝐫𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐔𝐧𝐝𝐞𝐫 𝐀𝐬𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐇𝐨𝐰 𝐓𝐨 𝐀𝐯𝐨𝐢𝐝 𝐈𝐭

If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. That frenzied seller’s market is behind us. And here are the numbers to prove it.

𝐅𝐫𝐨𝐦 𝐅𝐫𝐞𝐧𝐳𝐲 𝐭𝐨 “𝐍𝐨𝐫𝐦𝐚𝐥”

Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality.

𝐁𝐮𝐭 𝐭𝐡𝐚𝐭 𝐢𝐬𝐧’𝐭 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐢𝐥𝐲 𝐛𝐚𝐝 𝐧𝐞𝐰𝐬, even if it feels like it. Here’s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that’s exactly what’s happening right now.

The graph uses data from Zillow to show how this trend has shifted over time. Here’s what it tells us:
𝟐𝟎𝟏𝟖–𝟐𝟎𝟏𝟗: 50–55% of homes sold under asking. That was the norm.
𝟐𝟎𝟐𝟏–𝟐𝟎𝟐𝟐: Only 25% sold under asking, thanks to record-low rates and intense buyer demand.
𝟐𝟎𝟐𝟓: 50% of homes are selling below asking. That’s much closer to what’s typical in the housing market.

Why This Matters If You’re Selling Your House
In this return to normal, your pricing strategy is more important than ever.

A few years ago, you could overprice your house and still get swarmed with offers. But now, buyers have more options, tighter budgets, and less urgency.

Today, your asking price can be make or break for your sale, especially right out of the gate. Your first two weeks on the market are the most important window because that’s when the most serious buyers are paying attention to your listing. Miss your price during that crucial period, and your sale will grind to a halt. Buyers will look right past it. And once your listing sits long enough to go stale, it’ll be hard to sell for your asking price.

𝐓𝐡𝐞 𝐈𝐝𝐞𝐚𝐥 𝐅𝐨𝐫𝐦𝐮𝐥𝐚
Basically, sellers who cling to outdated expectations end up dealing with price cuts, lower offers, and a longer time just sitting on the market. But homeowners who understand what's happening are still winning, even today.

Because that stat about 50% of homes selling for under asking also means the other half are selling at or above – as long as they're priced right from the start.

So, how do you set yourself up for success? Do these 3 things:
𝐏𝐫𝐞𝐩 𝐲𝐨𝐮𝐫 𝐡𝐨𝐮𝐬𝐞. Tackle essential repairs and touch-ups before you list. If your house looks great, you’ll have a better chance to sell at (or over) your asking price.
𝐏𝐫𝐢𝐜𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐟𝐫𝐨𝐦 𝐝𝐚𝐲 𝐨𝐧𝐞. Don’t rely on what nearby homes are listed for. Lean on your agent for what they’ve actually sold for. And price your house based on that.
𝐒𝐭𝐚𝐲 𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞. Be ready to negotiate. And know that it doesn't always have to be on price. It may be on repairs, closing costs, or some other detail. But know this: today’s serious buyers expect some give-and-take.

If you want your house to be one that sells for at (or even more than) your asking price, it’s time to plan for the market you’re in today – not the one we saw a few years ago. And that’s exactly why you need a stand-out local agent.

Bottom Line: You don’t want to fall behind in this market.

So, let's talk about what buyers in our area are paying right now. With local expertise and a strategy that gets your house noticed in those crucial first two weeks, anything is possible.
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐡𝐨𝐮𝐬𝐞 𝐰𝐨𝐮𝐥𝐝 𝐬𝐞𝐥𝐥 𝐟𝐨𝐫? 𝐋𝐞𝐭'𝐬 𝐜𝐡𝐚𝐭!
📞 (720) 712-3887
📧 [email protected]