Salt + Spruce Creative Co.

One of the things that makes a design project go well (or not) is how prepared the client is coming in.

You don't have to have it all figured out - that's why I'm here! But a few things will genuinely make a difference in how smoothly things go and how much you love the result.

Knowing your audience, having professional photography that reflects where your brand is going, being clear on your timeline, and your realistic budget range.

None of it has to be perfect or the final draft - but having an idea of this list helps us tremendously (and it correlates to your project timeline).

Swipe through for the full list - and save it for when you're ready to reach out.

Sometimes the biggest thing standing between a business and its next level of clients is a website that just… doesn’t work.

Saratoga Event Group came to me with a site that had broken links, a contact form that wasn’t sending, and messaging that wasn’t speaking to the clients they actually wanted to attract. They were doing good work, the site just wasn’t reflecting that.

We started with strategy. Got clear on who they were talking to and what those clients needed to see and feel to hit “inquire.” Then we built a visual identity that matched the quality of the experience they deliver — and a website that finally worked the way it was supposed to.

The result: an increase in inquiries and bookings, and a website they’re proud to share.

A great website doesn’t just look good. It works. Swipe to see the before and after.

Ever wondered what you're actually paying for when you invest in brand design?

A logo is part of it, but a well-designed brand is a system. Colors, typography, usage rules, and a guide that tells you how to apply it all consistently. We want to leave you with the tools to help it stick and to implement it.

What's not automatically included: copywriting, photography, social templates, print design. Always confirm scope before a project begins. (although we do offer just about all of those things to our clients!)

And if you're in the research phase and want to talk through what brand design makes sense for where your business is — I'm happy to have that conversation.