University Program Board
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To learn more:
Website: upb.jmu.edu
Blog: https://upbjmublog.wordpress.com/
Twitter: https://twitter.com/UPB
Instagram: upbjmu
Snapchat: upbjmu
05/27/2026
Incredible music, top-tier fans, and an energy you can’t replicate.
Nothing beats watching Purple Reign come alive like this 💜🔊
Photos:
04/18/2026
It’s REIGNing merch over here on Festival Lawn as we ramp up to UPB’s iconic music festival: PURPLE REIGN!!! 👀
Only 2 hours until the giveaways, activities, photobooth, and musical festivities begin 🎉🎉
See you there?!
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Contact the school
Website
Address
800 S Main Street
Harrisonburg, VA
22807
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 2:30pm |
