Digital Collegium

Does your higher ed content cut through the noise?

In a world where AI is everywhere, search is evolving, attention is fragmented and trust has become your institution's greatest competitive advantage, how do you create content that truly delivers value?

Join us on September 15 for the Content Marketing Summit and an opening keynote you won't want to miss: The Future of Higher Ed Content: Building Trust in a Noisy World.

Jaime Hunt, founder of Solve Higher Ed, will explore why the future belongs not to the institutions that publish the most content, but to those that create content with a clear purpose, a distinct point of view and a deep understanding of their audiences. You'll discover how storytelling, brand, strategy and performance come together in one practical framework for modern content leadership.

🎥 Watch the keynote preview: https://vimeo.com/1204902856

🔗 Register today: events.digicol.org/cmsummit26/registration

📸 Your audience experiences your brand through photos and video before they ever read a caption, but a lot of marketing teams still treat visuals like simple event coverage instead of powerful branding tools.

Join Kayla Ooms from Purdue University Northwest for "The Visual Shift: Stop Documenting. Start Storytelling" and discover how to transform visual content into a strategic brand asset that connects, engages and inspires.

Part of the Storytelling Track of our Content Marketing Summit on September 15! Read more and learn about other great sessions at https://events.digicol.org/cmsummit26/schedule

✨ Perfect for marketers, communicators and content creators looking to elevate their storytelling strategy. Register to join us!

📊 Is that good?

It's a question every social media professional has been asked when sharing results. But external benchmarks can be misleading, incomplete, difficult to find or simply not relevant to your institution's goals.

Join Courtney Witmer from Penn State University for "BYOB: Be Your Own Benchmark" and learn how to create and use internal benchmarks that provide meaningful context for your social media performance.

In this hands-on session, you'll discover how analytics can help build stakeholder buy-in, support strategic creative decisions and drive continuous improvement across your social channels.

Part of the Content Strategy Track at our Content Marketing Summit on September 15! Read more and learn about other great sessions at https://events.digicol.org/cmsummit26/schedule

✨ Perfect for social media, marketing and communications professionals looking to turn data into actionable insights. Register to join us!

Shuchita Poddar demystified the process of getting the right user-generated content in your institution's social media feeds and attendees had some great questions!