SMASH - Senior Care Summits

The “respond in 5 minutes” sales rule is already outdated.

For years, senior living sales teams were taught that speed-to-lead was the competitive advantage.

Now AI can respond instantly.

So the real question becomes: What should your sales team be doing that AI can’t?

That’s one of the biggest conversations happening at SMASH 2026.

The organizations that win over the next 5 years won’t be the ones using the most AI.

They’ll be the ones that know where human connection matters most.

Check out this year's agenda: https://hubs.ly/Q04j4TC00