M&C Communications

How do you take a complex health topic and make it clearer for patients and caregivers?

The M&C Communications team had the opportunity to support LCFA: Lung Cancer Foundation of America last week in Miami for another Living with Lung Cancer: Ask Me Anything podcast focused on SubQ, along with a record-breaking satellite media tour. Featuring guests James Hiter, Stephanie Williams, and Dr. Coral Olazagasti of Sylvester Comprehensive Cancer Center, the podcast helped make SubQ easier to understand for patients and caregivers.

Brand Protection PR™ moment: The goal was to keep the message clear as it moved from the podcast mic to broadcast interviews. At a time when media outlets are looking for timely health content, the SMT helped bring expert voices and useful information to more viewers.