Elliance, Inc.

What can higher education learn from other industries? 🤔 From retail branding to nonprofit storytelling — the insights may surprise you and empower your higher ed marketing strategy.

Faculty are central to any college brand—and photoshoots bring that truth to life. This article walks through three essential visual storytelling genres—environmental portraits, editorial/profile shots, and teaching-in-action scenes—and shares practical planning tips to elevate brand credibility. Must-read for higher-ed marketers aiming to build authentic and powerful visual content.

Faculty Photoshoots to Power Higher Ed Visual Content Marketing Strategy Faculty and professors are at the heart of a college brand. Elliance conducts photoshoots to reflect the essence of the brand using a variety of photoshoot genres. Here is a sampling. Environmental Photos The environmental portrait is just as it says — a photo that represents the subject in their ...

are more than pretty visuals—they’re persuasive storytelling tools. Learn how to wield their power to boost SEO, social shares, and conversions.

How infographics can supercharge your content marketing campaign The power of content allows you to reach audiences to inform, educate and engage. Ideally, every content marketing campaign includes a mix of content types but oftentimes budgetary constraints limit our choices. In these cases, infographics offer a good solution.

Marketing business schools has never been more complex — or more essential. If you're leading a business program, this guide offers practical strategies for telling your story, growing enrollment, and elevating your brand.

How to Market Business Schools: Strategies, Tactics and Best Practices Seismic changes in the global economy and the future of work leave business school deans everywhere seeking a fresh annunciation of why their business school still matters. AACSB, GMAC and Poets & Quants stats show that business schools applications are on the rise. Business schools are striving to....