Barron By Design

Without further ado, let me introduce my first ever brand identity project - my own company, Barron By Design! It may be time to revamp my sub-marks but I wanted to show y’all how far I’ve come since day one.

Here are some questions that I asked myself to determine my color palette, logo, typography, elements, photography styles, and more! Just a heads up - this is a sneak peak and not a full brand identity package.

What is my mission? Barron By Design is a digital design company that focuses on brand identity, web design, and content creation for new and seasoned business owners alike.

What do I want my “new and seasoned business owners” to feel as soon as they come across my brand? Because digital design can be overwhelming, I want my clients to feel calm, relaxed, and supported throughout the process. Thus, I opted for sage/ sea-foam green, teal, and light blue.

How does this contribute to the brand positioning of Barron By Design? By incorporating a minimalistic, classy overtone, I want to position BXD as a premium brand that provides high-quality services and solutions.

Check out my site for a better look into my brand!

barronbydesign.com