Lights On

Dan Wacksman thought he was starting a marketing consultancy.
Hotels had other plans.

Every client kept coming to him with the same problem: technology decisions that had been sitting on someone's desk for six months with no end in sight. Not because the team wasn't capable. Because nobody had a process.

So he built one. Now he walks hotels through the whole thing and hands them a decision at the finish line.

Sometimes the market tells you what you're actually good at.

🎙️ Full episode with Dan Wacksman, founder of Sassato and Hawaii Hotel Hui:
https://www.lightson.co/posts/hidden-economics-of-hotel-growth-in-the-ota-era-with-dan-wacksman