Higglo Digital

Most marketers are still fighting for attention on Google.

Meanwhile, ChatGPT is seeing 2,200+ visits every second.

That’s not a trend.
That’s a shift in how people discover information.

If your brand isn't showing up in AI-generated answers, you're missing millions of potential touchpoints every day.

The question isn't whether AI search matters.

The question is whether your business is visible when it does.

Source: Neil Patel

AI search is not replacing Google rankings, it’s relying on them.

📊 Key data points

- #1 Google result gets ~43.2% of ChatGPT citations
- Top-ranking pages are 3.5x more likely to be cited than lower results
- Over 50% of citations come from Google top 20 pages

In simple terms, AI isn’t ignoring search engines, it’s leaning on them to decide what to trust.

SEO is no longer just about traffic, it’s becoming a key input for AI answers as well. If you’re not visible in search, you’re likely not visible in AI either.



Source: AirOps