Goliath Communications

Three years ago, I was sitting at my kitchen table praying and consuming with way too much coffee, but I had a clear vision.

After 12+ years learning this industry, I wanted to be the one leading projects the right way both effectively AND ethically while sharing my expertise through consulting.

Because you know what frustrated me most? Too many people treating professional standards as optional. PRSA taught me a lot over the years and the PRSA Code of Ethics isn't just guidelines for me. It's the foundation of how I handle every single client project.

Today I'm looking back on three wild, wonderful, sometimes-chaotic years of building something I'm genuinely proud of.

💠 What I brought: Deep expertise grounded in professional ethics and standards
💠 What I've learned: Every client teaches you something new
💠 What I've loved: Finally getting to lead and handle communications the RIGHT way
💠 What I'm proud of: Building real relationships across healthcare, education, manufacturing, tech, retail, non-profit, and small business, all while maintaining the highest professional standards

To everyone who took a chance on us and trusted my vision, THANK YOU. You didn't just hire us, you believed in my approach.

The reality of the matter is that journalists receive 100+ pitches weekly but respond to only 3%.

🎯 The Data-Driven Approach That Works
Email is still king - 87% of journalists prefer email pitches, but here's the catch: they must be under 200 words and laser-focused on their specific beat. Generic mass emails = instant delete.

Timing is everything:

Thursday = golden day (26%+ open rates)
10 AM - 2 PM = prime time window
These aren't random—they align with actual newsroom workflows

🤖 AI + Human Touch = Winning Formula
67.8% of PR pros are already using AI for research and idea generation, but here's what hasn't changed: relationships matter more than ever.

The future belongs to teams who use AI to identify the right journalists and optimal timing, then craft genuinely personalized pitches that show real understanding of their audience.

📸 Visual Content is Non-Negotiable
63% of companies are now including photos, videos, and graphics in press releases. Why? Because audiences (and journalists) expect engaging, shareable content that tells a story visually.

💡 The Bottom Line
Modern media relations isn't about pitching TO journalists—it's about partnering WITH them.

Stop sending information. Start building bridges.

What's your biggest media relations challenge? Let's discuss in the comments! 👇

We were delighted to sponsor students from across the Houston area to attend PR Day and enjoy the conference!

It was a great event and we look forward to the next.

A special shoutout to our sponsors, Brookwoods Group, Big Oak Tree Media and Goliath Communications, for supporting PR Day! We appreciate your support. Haven't registered yet? No worries! There's still time to join the conference and network with PR pros. Don't miss out!

PR Day will be held in person at the illustrious Hotel Zaza in Houston’s Museum district on Thursday, November 2, 2023. Register at https://prsahouston.org/prday