SlightEdge Agency

Common cold outreach mistakes to avoid:

1. The email is all about you (the sender).
2. It seems like it’s scripted, salesy and that the prospect is a part of a list.
3. Begin too broad, not direct, not focused and unclear.
4. Talking about features & info.
5. Make it seem like a the call with you is going to take a lot of time.
6. Not creating curiosity & urgency to act.

Instead, your cold outreach should be:

1. 80% on the person that receives the email and not on the sender (you)
2. Has specific information that can only be obtained after an in-depth research
3. Contains a personal detail about the decision-maker
4. Focused, short and orderly in terms of format and chronology.
5. Offers a solution rather than the details of the service.
6. Arouse interest and desire to make a brief introductory conversation.