Results Digital

A homeowner finds your video on YouTube and watches the whole thing. They think — these are the people. They click over to your website. They're one phone call away from becoming a booking.

And then life happens.

A call comes in. The kids need something. Dinner's burning. They close the tab and they forget about you.

Three weeks later the ceiling is dripping and they're ready to hire someone today. They open Google and they call whoever pops into their head first.

It's not you.

All of that work — the video, the ad spend, the hours of SEO, the content — and the job goes to whatever roofer happened to stay top of mind. Not the best roofer. Not the one they actually connected with. Just the one they remembered.

Here's the fix — and it's the missing piece almost no roofer is using right now.

Google Display Ads and Demand Gen campaigns. The second that homeowner lands on your website, you start following them. Every news site they read. Every YouTube video they watch. Every time they open Gmail or scroll through their feed — your roofing company shows up. You refuse to disappear. You stay in front of them from that first visit until the day they finally pick up the phone.

You already did the hard work of earning their attention once. Display and Demand Gen make sure that attention doesn't go to waste.

Should you try to do your digital marketing in-house? Let me make the math clear before you decide.

A Google Ads specialist who actually knows what they're doing — someone who understands the settings, the algorithm, the strategy, and what not to do just as much as what to do — that's $50,000 to $60,000 a year if you hire from the Philippines. If you want someone in the US sitting in your office, you're looking at $100,000 a year. And that's just Google Ads.

An SEO specialist worth their salt? Another $40,000 to $60,000 a year overseas. $75,000 to $95,000 a year stateside.

And we haven't touched Facebook Ads, tracking setup, content strategy, or anything else.

Think about your best senior installer. What makes him invaluable isn't just that he knows how to lay drip edge — it's that he's done it on hundreds of roofs and knows exactly what to look for in every situation. That experience took years to build and you pay accordingly. Digital marketing expertise is no different. The people who actually know what they're doing command real money because that knowledge is genuinely valuable.

A full-service agency like Results Digital runs $4,000 to $5,000 a month for all services across multiple locations. That's $48,000 to $60,000 a year — less than what you'd pay for a single in-house Google Ads specialist, and you get an entire team with expertise across every channel.

The math isn't close. Keep your time for running your roofing company and let specialists handle the marketing.