Silva Lining Voice Over

It is helpful to know what our clients are planning in their own strategies so we can adjust to solving their needs! This from ADWEEK: Premium | Upfront Negotiations in 'Holding Pattern' as Covid-19 Cases Surge
As with everything else this year, upfront negotiations were thrown wildly off-schedule, leaving some clients negotiating in the usual time frame while others changed to a calendar year upfront. As some states have returned to lockdowns over the past week or so, even those on the usual time frame are in a "holding pattern" because buyers don't want to lock in pricing with networks in case more lockdowns threaten the market. Some buyers also noted that the ratings erosion in prime time could get worse if production doesn't resume soon.

A little news about Political advertising for my VO friends out there working with political campaigns. It helps to know what they are thinking and dealing with .. finding out what their pain points are.

Reddit makes political ads more transparent ahead of 2020 election Reddit will begin publicly disclosing its political advertisers and how much money they shell out, the company said Monday.

This morning I read an article about companies taking their ad buy strategy in house and felt that if that was moving into the house, then so is the creative. I think I was right! This is a VERY interesting read for VO marketing. https://www.cnbc.com/2019/03/04/firms-are-taking-more-marketing-functions-in-house-heres-why.htmlhttps://www.cnbc.com/2019/03/04/firms-are-taking-more-marketing-functions-in-house-heres-why.html

Firms are taking more marketing functions in-house. Here's why The Association of National Advertisers in the U.S. found that 78 percent of its members had some kind of in-house agency in 2018, versus 58 percent in 2013. Some brands are looking to in-source different elements of their marketing, including digital advertising, creative or design and media buying...

The voice on this case study sounds like AI to me. It's possible it's just the VO's accent but I'm not sure. Either way, it's an awesome award winning campaign from Stabilo!

Highlight the Remarkable (Stabilo Case Video) Creative Agency : DDB Dusseldorf Production Company : DDB Dusseldorf & Studio Funk, Dusseldorf CCO : Dennis May ECD's : Kristine Holzhausen & Stefan Rehne AD...