Pen and Purpose

Your words matter, especially on your website!

Our brains have a instinctual reaction to words and language. A single word can change how we feel, process, and react.

With the right words, your website is so much more than a place for buyers to gather information. It’s a conversion tool that sells.

Luckily for us, marketers and psychologists have been in the word-science game for years. Books, blog posts, podcasts, and articles on words that work (and how) are plentiful! The Art + Science of the Persuasive Word by William Oni is a great place to start; it’s 80 pages and $5.99 on Amazon.

Little changes to your word selection can mean a big change for your website conversion rate!

I’ve so loved helping client Amy Pottenger with create a plan for her blog and social media content. I can’t wait to see her put her it into action! 👩‍💻
Amy is an interior designer, specializing in creating beautiful, multi-functional spaces for mompreneurs. Amy’s based in Michigan and booked through 2020 for full-service design, BUT she offers virtual services, in which she’ll help you design, decorate and shop for your space! So ideal for clients who know what they like, but need (serious) help executing it, like me! 🙋‍♀️
Amy is super organized and so fun to work with! Plus, I’ve spent weeks scrolling through her project photos, and they are gorgeous! Keep your insta eye on for all the good interior design ideas!