Pierpont Communications

Press releases still matter, but only when you know when to send one and how to write it.

In our latest blog, Lauren Blalock breaks down the modern press release: when it actually makes sense, how to structure it so journalists read it, and why today's releases need to be written for both reporters and SEO and GEO.

Her tips? Lead with the news, keep the language clear, back everything up with verifiable details, and be strategic about wire distribution.

Bonus: The post includes a downloadable PDF with a real-world example, so you can see exactly what these best practices look like in action. 📰

Read it here:

How to Write and Distribute an Effective Press Release How to write and distribute effective press releases using clear and concise elements like headline, lead paragraph, and executive quotes.