Jessica DeFeo
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Helping solopreneurs and small business owners figure out their marketing strategies so you can run your business.
The reason most businesses stall after the holidays? They didn’t plan ahead.
🎯 Quick audit: Do you already know what you’re promoting in January, or will you “figure it out” after the holidays?
If it’s not on your calendar, it’s not happening.
Build the momentum now — so January feels like lift-off, not recovery.
Not sure where to start? Book your free call with me for next steps, link in bio.
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Marketing agency, marketing director, marketing for small businesses
If you don’t stop to look at your data, you’re guessing — not growing.
👀 Quick audit: When’s the last time you looked at your website traffic, open rates, or referral sources?
Do the Stop / Start / Continue exercise:
➡️ Stop what didn’t work
➡️ Start what aligns
➡️ Continue what converts
Let’s make these last few weeks of 2025 the best yet.
08/25/2025
Referrals = borrowed trust. It shortens the sales process every single time.
If your sales calls feel like you’re trying to convince someone of your value…
It’s probably because the lead came in cold. Warm referrals are different. Why?
They already believe in you because someone they trust believes in you.
That’s why my referral leads convert higher, faster, and with less friction — and yours can too.
When it comes to marketing, we all want more warm leads in our business.
Start by strengthening your “web”. Each rung in your web is a person you’ve built and nurtured a relationship with.
More on that in the next post, stay tuned!
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Website
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Houston, TX
Opening Hours
| Monday | 10am - 4pm |
| Tuesday | 10am - 4pm |
| Wednesday | 10am - 4pm |
| Thursday | 10am - 4pm |
| Friday | 10am - 4pm |
