Norton Creative

When local real estate investor MLB Capital Partners came to us with an idea to transform a work-in-progress development into a unique restaurant and bar complex, we jumped at the opportunity to bring the property at 1222 Witte Rd to life, inside and out. Our team at Norton Creative is leading interior and exterior design, as well as branding and identity for this project.

Working with the dynamic team at Underbelly Hospitality, Norton designed the second locations of both Underbelly Burger and Wild Oats (based in The Houston Farmers Market), expanding and elevating the established brands while refining and upgrading everything from the function and flow of the dining spaces to every inch of the back of house spaces, parlaying that into interior finishes, and capping it off with brand implementation.

The Decoy is designed as the destination for socialization on Houston’s West Side. It will be the Memorial 21 & up outpost of popular Garden Oaks volleyball bar The Wakefield CroBar, complete with sand volleyball courts, regulation co****le, a plethora of TVs to watch all the games, and space for weekly DJ’s and live music events. Norton created the sophisticatedly playful branding that will come to life in a high-energy interior with an indoor/outdoor bar that will spill out into multiple exterior environments, including a flexible green space for large parties, lounge areas for a moment to hang back, and plenty of space to watch a volleyball match or enjoy the game with friends on one of many TVs under a covered pavilion.

Watch this space! We are ecstatic to be bringing these three concepts to life!

Underbelly Hospitality, a Houston-based collection of chef driven restaurants, engaged us to create a strategic and design-forward social media presence for multiple concepts, including their steakhouse Georgia James.

Our team’s work for Georgia James boosts brand awareness, drives traffic, and elevates look & feel of channel content with engaging food storytelling. We use a cinematic, documentarian photography style that creates scroll-stopping moments, capturing all the quality and creativity this restaurant has to offer without feeling staged or too serious.

From main attractions like Cast-Iron Seared Ribeye and Japanese A5 Wagyu, to elevated takes on classic steakhouse sides like Creamed Collard Greens, this concept is a rebellious take on a steakhouse that plays with expectations to execute a stunning menu.

Georgia James Underbelly Hospitality