Circle Fifty Creative

Amazing 1-day Brilliant Brands® Session in Portland with new client. Excited to see how their company will change the way non profits work.

Have you ever had somebody that hypes up a restaurant or product, and then you didn't find it to be as great? Or have you ever seen a commercial or ad that makes something look better than it is? The perception gap is everything for your brand. Expectations goth both ways; the way you think your audience sees you, and the way your audience thinks you are supposed to be. If that's not the same, then both sides will be disappointed. You have to close the perception gap and make everything you do true to what you think and what your audience thinks. When you get that aligned, you may not be perfect, but you'll be brilliantly honest.

NEW EPISODE: http://justinkeller.com/tbbs/ep04/

We sat down with former Bachelor in Paradise & The Bachelor contestant AshLee Frazier and talked about a new reality for her building a brand as a fashion blogger. Some great thoughts for all brands about consistency, collaboration, and being human on intentionality with social media.

NEW EPISODE: In Ep.03 of The Brilliant Brands Show it's all about building a consistent brand. If you are part of a growing organization with multiple departments; keeping consistency in your visuals and your messaging is a real struggle. Here's 3 ways you can start building a more consistent brand.

Watch here ---> https://www.youtube.com/watch?v=JtHrZ_N0VFk

Building a consistent brand across multiple departments - Episode 03 If you are managing the brand inside of an organization with multiple departments, inconsistency is the unavoidable rival of growth. But with a few simple st...