Rootless Agency

We just wrapped up a great project with the team at Everguard.ai, all the way from Irvine, CA.

They were looking for a design partner to handle the UI/UX for their new site while their in-house developers took care of the build. We started with detailed wireframes, moved into high-fidelity designs, and even created custom illustrations to help showcase how their AI safety tech is used in the real world.

Collaborating across time zones was no issue. Just good people building good things!

We partnered with Julie Guerette-Vafaee to craft a brand that captured the DNA of Humanalyze Consulting—putting humans at the core of analysis.

We began by creating a logo that visually represents the concept of analyzing people—clean, modern, and intuitive, the mark speaks to Humanalyze’s mission at a glance. From there, we developed a complete brand identity that extended into a fully custom website designed to elevate her presence and communicate her services with clarity and impact.

But we didn’t stop there. Instead of relying on generic stock images, we planned and executed a custom photography session to showcase the real Julie and her process. These authentic visuals are now integrated throughout the website, giving the brand a personal and professional feel that truly stands out.

With Rootless Agency as her creative partner, Julie launched Humanalyze Consulting with confidence, clarity, and a brand presence that speaks directly to the heart of her work.