Backthecomeback

#BackTheComeback | Support Local Comic Book and Game Stores

Back The ComebackTM is a multi-phased campaign focused on supporting local comic and game stores as they reopen, restart and rebuild. Centered around the rallying cry of, “Our Comeback Will Be Bigger Than Our Setback,” Diamond Comic Distributors and Alliance Game Distributors created the campaign in partnership with publishers and industry influencers to shine a light on the unique relationship consumers have with their local comic and game retailers while raising funds to support restart efforts.

The multi-phased approach features a social media challenge, in which fans are asked to shout-out their local comic shop or game store using #BackTheComeback; a charity auction, the proceeds of which will support relief fund for comic and game store retailers; and in-store promotions, featuring collectible comics, marked with the campaign logo to commemorate the strength and return of comic shops and to place an emphasis on the rebuilding period.

Head to www.backthecomeback.comto get more information, or to purchase a Back The Comeback t-shirt, in support of comic and games retailers.

Our Comeback Will Be Bigger Than Our Setback.