Digital Wave

Pitching a shiny homepage redesign to leadership is easy. Pitching a project to clean up thousands of outdated web pages is much harder.

But a new design won't fix a broken foundation. Ignoring content hoarding burns your team's capacity, frustrates prospective students, and tanks your site search accuracy.

We created a step-by-step framework to help you get leadership buy-in for the digital infrastructure work that actually matters — complete with an executive pitch template you can adapt for your institution today.

Read the full article here: https://www.digitalwave.com/2026/06/tackling-content-hoarding-higher-ed/

What is your biggest hurdle when trying to build consensus with leadership for foundational web projects?

Tackling Content Hoarding: How to Get Buy-In to Clean Up Your Digital Foundation - Digital Wave Stop treating symptoms. Learn how to sell the value of a digital foundation to leadership and fix your Higher Ed content debt for good.

If a student asks ChatGPT or Google Gemini where to study “Engineering,” will your school make the shortlist?

AI-powered search (AEO and GEO) is the evolution of SEO to increase your discoverability everywhere. We help higher ed institutions prepare the invisible foundation (Schema markup), so when machines go looking for answers, they find your institution first.

Does your site need schema? Check out our blog to learn more: https://www.digitalwave.com/2026/02/if-you-want-ai-to-understand-your-website-you-need-schema/

If You Want AI to Understand Your Website, You Need Schema - Digital Wave Learn how to use Schema to make your higher ed website visible to AI. A plain-English guide to GEO strategy and structured data for 2026.

Have you heard about the latest updates to Google Search?

We're proactively working with our clients to prepare for and adapt to the changing search landscape.

👉Read more on TechCrunch: https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

Stop treating your program pages like digital PDFs from 2004.

When we work with higher ed institutions, we don’t just build pages. We build conversion engines. Our goal is to move beyond a "glorified course catalog" and show students what their academic experience will actually look like.

A program page should:
✅ Show the college academic experience, not just the prerequisites.
✅ Act as a decision-making tool for career outcomes.
✅ Help students "find" their fit, rather than just "reading" about it.

Is your program page helping students see their future, or is it stuck in the past? 🎓
Check out our insights on reimagining the college program finder: https://www.digitalwave.com/2025/09/reimagining-the-college-program-finder/

Reimagining the College Program Finder - Digital Wave Working closely with over 50 higher ed institutions for the past 20+ years, we understand their users and their goals, specifically...