Surf City Store

Hope everyone had a great Christmas! Take a walk on the Huntington Beach Pier and stop by the Surf City Store. We’re open rain or shine!

The US Open of Surfing kicks off TOMORROW 🏄‍♂️🏝️☀️   First call for the HB Longboard Classic starts bright and early at 7:35AM depending on weather and waves 😎🤙   🎪 2025 Lexus US Open of Surfing presented by Pacifico 📅 July 26th – August 3rd 📍 Huntington Beach Pier 🏄‍♀️ Longboard and shortboard 🎶 Concerts, activities, & giveaways 🍽️ Food vendors & beach bars   👉 Watch live online and learn more about the US Open of Surfing with the link here: https://www.surfcityusa.com/events/annual-events-festivals/us-open-of-surfing/   @wsl @lexususa @usopenofsurf @pacificobeer #USOpenOfSurfing #SurfCityUSA #VisitHB #BeHere #MoreHB

The Surf City Store was proud to welcome so many visitors who came out to honor Brian Wilson of the Beach Boys on Saturday at a tribute and paddle out.
Thanks HB for turning out to pay tribute to this great musician and one of the founders of surf music.

We were honored last week to receive recognition from the HB Mayor and Mayor Pro Tem for our thirty years of partnership with the City of Huntington Beach as the city’s official Surf City Store! What a great partnership we have had as we promote the city from our beautiful location on the Huntington Beach Pier! Thank you to our city partners, community and visitors! We look forward to many years ahead!