Woodard Emhardt Henry Reeves & Wagner LLP

Big changes are coming for Indiana high school athletes.

Starting in the 2026-27 school year, the IHSAA will allow student-athletes to earn money from certain Personal Branding Activities. This could include social media endorsements, personal appearances, and coaching or instructional services, as long as the activity is not connected to the student’s school or team.

However, there are important restrictions. Athletes cannot use school uniforms, logos, or branding, participate in school-affiliated promotional events, accept deals tied to recruiting, or work with certain prohibited industries.

For student-athletes, parents, schools, coaches, and businesses, it will be important to understand the rules before entering into any agreement.

Josh Astin, Partner at Woodard, Emhardt, Henry, Reeves, & Wagner LLP, explains what Indiana families and businesses need to know about the IHSAA’s new rule.

Read the full article here:

Indiana High School Athletes Can Now Monetize Their Personal Brand: What Families, Athletes, and Businesses Need to Know About the IHSAA's New Personal Branding Activities Rule | US Patent Authored by: Joshua P. Astin For years, Indiana stood as one of a shrinking number of states that entirely prohibited high school athletes from profiting off their name, image, or likeness. That changes next school year. On May 4, 2026,…

🎉 Exciting news! We're proud to shine a spotlight on our incredible attorneys recognized in the 2026 edition of Best Lawyers® in America! A huge shoutout to Daniel J. Lueders for being named the Best Lawyers® 2026 Litigation - Patent "Lawyer of the Year" in Indianapolis! 🏆

We’re also thrilled to congratulate Kenneth A. Gandy, who earned the title of Best Lawyers® 2026 “Lawyer of the Year” in Indianapolis for both Biotechnology and Life Sciences Practice and Patent Law! 🙌

These prestigious awards are given to attorneys who receive outstanding peer reviews in their areas, with only one Lawyer of the Year per category. Way to go, team! 👏✨ https://www.uspatent.com/2025/08/firm-partners-named-the-best-lawyers-in-america-2026/