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Brands are aiming to bring positivity, humor, joy, and optimism into their latest marketing campaigns. Check out some of the latest ads you need to see and let us know if you think these brands achieved their mission!

Marketing Must Reads: Optimism Edition Check out the new marketing campaigns brands launched that aim to bring positivity, humor, joy, and optimism.

In some cases, businesses who work with big agencies come away feeling like the team isn't paying close attention to their account, especially if the agency works with well-known brands who demand more time and attention. A small agency may have fewer in-house resources, but because they have fewer accounts to manage, their team has a vested interest in keeping every client happy.

The holiday marketing and advertising season is now in full swing for major brands and retailers. Catch up on their latest ads and strategies to win shoppers in these must-read articles.

Marketing Must Reads: More Holiday Ads The holiday marketing season is now in full swing for major brands. Catch up on their latest ads and strategies to win shoppers.

According to Forbes, inefficient communication is one of the most frequent complaints client cite with big agency partners. The personalized service commonly offered by smaller marketing firms tends to result in faster communication with fewer misunderstandings.