Theory House

Share this with any female entrepreneur friend who needs to hear it! 📢 👏🏼
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As women, let’s please ditch the fear of selling what we have to offer!
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When I ask other female entrepreneurs why they aren’t plugging their website and current offer, these are the most frequent responses I hear...
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👉🏼 “I don’t want to be annoying.”
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👉🏼 “I don’t want people to unfollow me.”
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👉🏼 “I shared it earlier this week, so I don’t want to share it again too soon.”
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👉🏼 “I don’t want people to think I’m trying to sell them.”
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As women, we have a tendency to worry what others think of us.
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We hold back because we’re concerned about people finding us annoying or unfollowing us.
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And as a result, we end up hurting our businesses! 🤦🏼‍♀️
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It takes up to 7 times for someone to see your offer and take action. 💥
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If you are only sharing your current offer once a week, chances are your ideal clients and customers aren’t seeing it. And if they do see it, they probably haven’t seen it enough to take action and think twice about it.
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Consistency and frequency are key when promoting your services!
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Your ideal clients and customers won’t take action unless you communicate what you have to offer.
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So, if you haven’t plugged your website and current offer, it’s time to start!
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Let’s stop feeling bad about promoting our value, services, and product regularly. 🙌🏼💃🏼
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If someone finds what you’re selling annoying, they are not your ideal client or customer anyway.
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I encourage my clients to share their websites every single day. 📲
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Your website is where IG followers become real customers and clients! 💵
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And, those same followers are looking for direction. They want you to tell them what the next step is.
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It’s crucial to direct followers to your site where they can contact you, buy, sign up, lean more, or apply.
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Comment below to share how you’re planning to promote your current offer and direct followers to your website this week! 🥂👏🏼

These *3 design tips* will help your website FLOURISH! Plus, you can implement them ASAP. 🙌🏼
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Have you ever wondered why some website designs look and function so much better than others?
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Here are a few things these highly admired sites consistently have that other sites don’t:
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1. Clear and consistent brand elements 👌🏼
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Brand elements include your logo, favicon, colors, typography, voice and photography.
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The best sites have brand elements that compliment one another instead of competing, and they use them consistently throughout all of their online platforms!
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It’s important to have professional photography and logo designs for your website.
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Think of your brand elements like the foundation of your website.
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If your brand isn’t working, no website is going fix that foundation.
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Your website communicates your brand and presents it in an attractive way to ultimately convert your ideal clients and customers!
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2. Friendly and appealing layout and navigation 💻
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Too often, I see websites that make it extremely difficult to find something OR they are very difficult to read.
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Make sure your website text is a good size, your important information is easy to find, and that visitors can contact you. 👀
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I also frequently see website layouts that are too cluttered and distracting!
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Your layout should guide your visitors’ eyes down the page to click on your main CTA. 👏🏼
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Ditch the multiple paragraphs, and only include the must-have content!
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You can always include those extra details in your on boarding documents or during your first client call. ☎️
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3. Ease of use
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Make the buying or booking process as easy as possible for website visitors.
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If you offer services, embed a calendar or contact form for seamless inquiries.
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For products, thoroughly list product details and common FAQs, enable abandoned cart recovery, and auto fill shipping address information based on billing information.
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You can also allow customers to create an account for faster checkout!

Comment below to share WHY you started your business!👇🏼 We all have a “why”, and I want to hear yours! 🥂
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We all have a “why”- a why we started our business, why we took a leap of faith, or why we wake up to make our dream a reality.
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For me, I started my business because I was seriously craving more freedom!
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While working at my 9-5 making only 40k a year, I had to deal with an extremely controlling boss and work the jobs of about 5 people.
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I was miserable, taken advantage of, under appreciated, not respected, and knew I deserved WAY better!
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I knew I needed to reignite my passion by starting my own business.
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I wanted to work toward my own dream, create something of my own to help women in the way I wanted to, and have freedom to work from wherever I wanted. 💥
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I knew if I worked half as hard for myself as I was working for someone else, I could make it happen.
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Flash forward a couple of years...
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Now, I decide how I want to structure my days, who I want to work with, where I want to work from, and when I want to take a vacay. 🌴
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Although I often find myself working more hours than I previously did at my office job, I love waking up to work with women who truly inspire me. 💃🏼
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I love helping my clients feel incredibly confident online, and of course, celebrating with them when they launch. 🍾
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Comment below to share your “why” behind your business! 👇🏼🎉

𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐝𝐨 𝐢𝐟 𝐈 𝐬𝐚𝐢𝐝 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐣𝐨𝐢𝐧 𝐦𝐲 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐥𝐚𝐬𝐬 𝐭𝐨𝐭𝐚𝐥𝐥𝐲 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄?
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Yep. You’re invited sista!! 🖥🥂
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𝐓𝐨𝐧𝐢𝐠𝐡𝐭 𝐚𝐭 𝟔𝐏𝐌 𝐄𝐒𝐓, 𝐈’𝐥𝐥 𝐛𝐞 𝐣𝐨𝐢𝐧𝐢𝐧𝐠 @𝐜𝐨𝐩𝐩𝐞𝐫𝐚𝐧𝐝𝐜𝐨𝐦𝐭𝐠 𝐥𝐢𝐯𝐞 𝐨𝐧 𝐡𝐞𝐫 𝐟𝐞𝐞𝐝 𝐭𝐨 𝐭𝐞𝐚𝐜𝐡 𝐲𝐨𝐮 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐦𝐲 𝐛𝐞𝐬𝐭 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐡𝐚𝐜𝐤𝐬.
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You’ll learn how to....
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✔️Attract more people to your website
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✔️ Write and incorporate CTAs
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✔️ Use Instagram to boost your website engagement
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✔️ Covert followers into REAL clients and customers!
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(Plus, I’ll be sharing my entrepreneurial journey and how I became a website guru. 🤫)
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Grab a glass of wine and a comfy seat and join me for my website workshop over on ‘s profile at 6PM! 🍷
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If you love free workshops, these other will be sharing even more business tips and tricks each night this week.
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No spot reservation or ticket required, just tune in at 6PM EST time to watch live or watch the replay of each workshop under the IGTV tab. 📲🥳

𝐅𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬, 𝐈’𝐦 𝐚𝐧𝐬𝐰𝐞𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐫𝐧𝐢𝐧𝐠 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧𝐝 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐒𝐪𝐮𝐚𝐫𝐞𝐬𝐩𝐚𝐜𝐞! 🖥 🗯
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Comment your questions below, and I’ll reply with my answer! 👇🏼🥂
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Not sure what to ask? Here are a few topic suggestions!
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• SEO (search engine optimization)
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• Can I do _______ with Squarespace?
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• Commerce and online selling
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• Website layout and design
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• Choosing typography combinations
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• Promoting your website online
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• How to manage a blog
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• Should I choose Squarespace vs. _______?
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• Picking a Squarespace plan
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• How to get a 20% discount on a new Squarespace annual membership
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• DIY vs. working with a designer
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• How to pick branding colors
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• Squarespace templates