The Basement

We see the world from where we stand,
until something shifts our view.

This Earth Day, rotate your reference point.
And see the possibility in a change of perspective. 🌎💫

The Now Era has arrived.

And just in time to celebrate the final matchup of March and National Student-Athlete Day. 🏀🎓

Our newest work with the NCAA marks a turning point in college sports culture. Where the spotlight finds real support, and the future of the game is built around the athletes who make it worth watching.

Tune in tonight to see how their hard work meets the moment we’ve all been waiting for. And may the best bracket win. 🤞🏆

People don’t need more travel options. They need a real reason to choose one. 📍

We turn what makes a destination different into something worth traveling for, and build it into work that carries from first look to final booking.

Now, that work has a proper place on our site. Check out our new tourism page and see what it takes to get travelers to go and what we did to get there. 🗺️✈️

Click the link below. 🔗

Color does more than catch your eye. It turns form into something you can feel. 🎯

It shapes perception, builds recognition, and gives a brand a point of view before a word is spoken.

Paul Rand understood that more than any other designer in his time. He used color and play to bring clarity and personality to simple forms, creating identities that still stand decades later.

IBM. ABC. UPS. Countless companies you never knew he touched.

His designs were simple, but never static. Distinct, but never overworked. Clear, but never cold.

On International Colour Day, we’re reminded how much color can communicate when it’s used with intention. And how it’s defined the iconic brands we interact with every day.

We just feel lucky to get to touch a small part of Paul Rand’s legacy with Columbus, Indiana and to stay connected to the kind of work that set the bar in the first place. 🎨🌈✨