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With a new range of residential communities, Disney says it is moving beyond “storytelling” and into “storyliving.”

The Burbank, California-based theme-park and entertainment company announced Wednesday that it plans to develop a string of such real estate projects around the country, beginning in Rancho Mirage, California.

The new residential development business will be called “Storyliving by Disney,” the company said. Plans are underway for the first project in the desert community, which is near where company founder Walt Disney once owned a home. Additional locations in the U.S. are also being explored, too.(Via Bloomberg)

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