Codra Enterprises

Creating Kids' Products? Make Sure You Include These...

The kids' market is a crowded one. So a lot of buyers are loyal to brands who can meet all of their needs. Here are 5 items you need if you plan to develop a kids collection:

Flash Cards
Flash cards offer so much creativity, flexibility, and opportunity when it comes to content. The only limiting factor is what information you want kids to know. Designed creativity on one side and useful information on the other—the potential is unlimited (as is the opportunity to further your brand reach through helpful tools). Tech specs—for cards flash cars that last, we recommend using 250 + GSM paper with coating on both sides, creating a smooth surface and keeping the cards free from stains and tears.

Coloring Books
Coloring books have been a staple in kids education and entertainment for a long time, and for very good reason. They're here to stay. The good news is that they are both relatively simple to design and can be inexpensive to create. And they're a wonderful way to communicate/expand your brand story. Tech specs—120 GSM wood-free paper is easy to print on and holds color well. Pair with a perfect (glue) binding and you’ve got an instant hit.

Highlighters & Markers
Kids love color, and color can spur creativity and imagination. Highlighters and markers are a fantastic way to spark their creativity and incorporate your branding. Utilize your signature colors and/or print your logo on the pen body and cap. These products are also easy add ons to bundle with other items.

Picture Books
In the US, over 10,000 babies are born every day. Even with the proliferation of digital tools for capturing, editing, and storing images, physical picture books have not lost their popularity. They are, in fact, an evergreen staple in the market. Create some nice options, even customizable, and you can develop customer loyalty for life. Tech specs—These books are typically made with greyboards that are glued together, very functional and easy to use. Lamination protects the pages for long-lasting products.

Stickers
Commonly used as a reward or motivator, stickers are fun for any age (adults included), and the options are nearly endless. Have a logo or mascot or quotable motto for your business? Stickers could be a great way to communicate your story to all ages in a very fun and interesting way. Tech specs—Wood-free paper with matte lamination is standard when creating stickers. If you prefer a thicker and smoother product, 300 GSM C2S—more of a thick art-style card—might be your best bet. If your designs are really interesting with negative space, clear PET sticker paper is also a noteworthy choice, so the design could change according to the color of the surface to which is is applied.

All in all, printed kids products are an easy way to add volume to your inventory, expand your brand, and deepen brand loyalty. Even if your market is not specifically child-related, your users with children might be interested in those products that keep their children in mind (and you could begin building brand loyalty in the next generation of consumers).

Ready to build a relationship with a collaborative partner to create wonderful children's products to please your customers and enhance your brand? Contact us at [email protected] and let's create something great together.

Why Your University Still Needs Print Products

The move to digital formats for study purposes is not a new phenomenon. But the last couple of years have certainly fueled the move, as post-pandemic learning is available almost completely online. The pros and cons of online learning are discussed ad nauseum in all sorts of venues, and everyone has their own opinions and preferences. That begs the question, then, why would we still make print products? There are a few reasons...

Print Helps You Study Better
When you see something on paper, it literally takes up more room in your spatial memory. In other words your brain sees the information and says, “that’s real” more so than it would seeing the information on a screen. While digital textbooks may have the appeal of being easier to transport, your brain prefers a printed textbook even if your arms and backpack do not.

Keeps Everyone Organized and on the Same Page
Printing does not have to be limited to textbooks. Planners are a huge help for students taking multiple lectures and classes. Certainly, digital tools are useful to keep people on schedule, but how many students have missed information because they didn’t see it online or they missed a notification in the portal.

Planners are also a great tool to provide include some history of the school or other reminders about the place students have chosen to undertake their studies in a location where they'll see it regularly. And they can provide important information about class details that students will be sure not to miss.

Branding
Students love to support and share about their school experience. Calendars, planners, and other print products are the perfect way to do that. Useful tools and gifts printed with your university's branding are an incredible way to create brand ambassadors of all of your students. Don't miss the opportunity to take advantage of these tools for your university and your students.

Ready to create print products that help students succeed and strengthen your brand? From planners to textbooks and custom campus materials, we’ll help you design solutions that make an impact. Contact us at [email protected] today!