Healthcare Success

For years, marketers have relied on traffic, clicks, and attribution reports to understand performance.

But AI is changing how people research and make decisions. Much of that activity now happens before someone ever reaches your website.

In our newest Healthcare Success Podcast episode, Richard Wong, Brandon Schakola, and I discuss how AI is reshaping attribution, why visibility may matter more than traffic, and what healthcare marketers should be paying attention to next.

Listen here: https://hubs.ly/Q04mslk10

For years, healthcare digital media followed a fairly predictable formula: paid search captured intent, paid social supported awareness, and programmatic filled in where budgets allowed.

That framework still matters—but AI is fundamentally changing how patients research care, how search engines surface information, and what digital media is actually competing against.

In our latest blog post, we explore:
• How AI-generated answers are reshaping patient journeys
• Why paid media now has to create demand—not just capture it
• The evolving role of paid search, paid social, programmatic, and CTV
• Why traditional attribution models are becoming less reliable
• What healthcare leaders should evaluate now to stay competitive in 2026

If your organization hasn’t revisited its digital media strategy recently, now is the time.

Read the article: https://hubs.ly/Q04mm9kz0