SVN / Vanguard

US retail sales were essentially flat in early October, according to Circana, masking a deeper shift in consumer behavior. Spending held steady, but volumes fell—evidence of what analysts call “invisible inflation,” where shoppers buy less yet spend the same. Food and beverage led modest gains, while discretionary goods slipped, signaling that household budgets may be stretched to their limit. Are consumers adapting—or merely enduring?

Details on this update on much more in the latest Economic Update from SVN International Corp! Read the full update: https://svnvanguardla.com/svn-research-economic-update-10-16-2025/

US consumer sentiment held steady in October, with the University of Michigan’s index slipping slightly to 55.0—still near historical lows. While current conditions improved marginally, future expectations weakened as households grew less confident about personal finances and big-ticket purchases. Inflation fears eased, but optimism remains fragile. Are consumers simply pausing—or preparing for harder times ahead?

Details on this update on much more in the latest Economic Update from SVN International Corp! Read the full update: https://svnvanguardla.com/svn-research-economic-update-10-16-2025/