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Poo~Pourri turned the most awkward bathroom moment into a brand story we actually want to watch. 🚽💨
Here’s why it works:
Humor as hook: taboo topic? No problem. Glitter, British accents, and over-the-top dramatization make it hilarious and shareable.
Character-driven branding: Susan isn’t just selling a product, she’s the hero of the bathroom. We remember personalities, not just ads.
Storytelling in tiny moments: one spray transforms anxiety into confidence. It’s memorable, relatable, and sticky.
Lifestyle positioning: Spray before you go is elevated from a warning to a lifestyle choice.
Marketing takeaway: take something awkward, exaggerate it, give it a relatable hero, and suddenly it’s shareable genius. 💡
Tag someone who would totally root for Susan in the office restroom.
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When Steve Jobs returned to Apple in 1996 the company was on the brink. They needed a bold move to remind the world what Apple stood for

In 1997 the Think Different campaign launched and changed everything. It wasn’t just an ad it was a statement that repositioned Apple and sparked an incredible comeback

Marketing lessons
Branding Even struggling companies can reinvent themselves
Storytelling Simple emotional messages stick
Impact Great campaigns last forever

Via
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