Horowitz Research

Understanding multicultural consumers requires more than demographic data. It requires deeper insight into attitudes, behaviors, and decision-making.

See how Horowitz Research partnered with a leading automaker to deliver actionable insights that informed marketing strategy and audience engagement.

Learn more about our custom research capabilities: https://www.horowitzresearch.com/

Our first State of Media, Entertainment & Tech study of 2026 is here!

From streaming and broadband to mobile service satisfaction, bundling, smart home tech, and connected devices, this year’s report dives into how consumers are navigating today’s subscription landscape and what it means for providers, platforms, and brands moving forward.

This study explores the services people subscribe to, what’s driving satisfaction and loyalty, and where the market is headed next.

Interested in learning more? Reach out to our team or visit our website to explore the full study. https://www.horowitzresearch.com/syndicated-research/state-of-media-subscriptions/