63 Visual

Not every project makes it to market, and that’s okay! Okatora Kombucha was a fully developed brand concept rooted in a unique blend of Japanese and Turkish influence. A premium, refrigerated glass bottle product paired with a more casual, shelf-stable sub-brand, OkAt. Two distinct identities. One cohesive system.

Okatora was designed to feel refined, grounded, and sophisticated. The “Hill Tiger” concept drove a strong, iconic visual language built around balance and control.

OkAt took a different approach. Looser, more expressive, and youthful. Inspired by the Turkish phrase for “shoot arrow,” it leaned into a more playful tone with a bold, hand-drawn style.
The product never launched, but the work still has value. Projects like this are where ideas get pushed further. Where systems get built. Where style evolves. Not everything needs to see the light of day to be worth doing. Sometimes the process is the value.

Check out this interview on Voyage Jacksonville with 63 Visual Creative Director Patrick Carter where we discuss his professional background, the history of 63 Visual, and more! https://voyagejacksonville.com/interview/meet-patrick-carter-of-63-visual

Featured Project Friday! We recently had the opportunity to build a full brand identity package for Arizona Custom Knives, one of the most respected platforms in the custom knife world. If you’re in the industry, you already know the name. They’re the largest custom knife dealer on the planet, and there’s really nobody else operating at their level. Eighty percent of their knives come through consignment, and the level of trust required for that model is significant. They’ve earned it through years of integrity, transparency, and consistently taking care of their collectors and makers.

The creative direction for this identity needed to feel bold, heritage-driven, and rooted in craftsmanship. The typography and layout structure pull from vintage tool and hardware branding, early print ephemera, and utilitarian typography that feels custom built. The snake-and-dagger icon sits as a central brand element: strong, symbolic, and tied to the culture of custom blades and the American Southwest.

The deliverable set included a range of mark and badge variations, a typographic system, and a merch-ready toolkit for patches, apparel, signage, and packaging, supporting their continuous growth and presence in a very passionate collector community. It’s always an honor to work with companies who are the absolute best at what they do, and who understand the weight of a brand system that can carry the story forward.