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Debbie Hauss at MarketingSherpa Media Center | MarketingSherpa Marketers from around the globe are gathering at IRCE, the world's largest e-commerce event, and MarketingSherpa is providing exclusive access to the top speakers. In this video from the MarketingSherpa Media Center, Debbie Hauss, Editor-in-Chief, Retail Touchpoints, provided insights into preparing...

How to get recognized by LLMs “How to be found on AI.” I was interviewing a member of the AI Guild about fresh ideas for the free community, and this was one of her top motivations for learning more about artificial intelligence. Large language models don’t recognize brands the way search engines rank pages – they recons...

Value Focus: Which aspect(s) of your product should your marketing emphasize? - MarketingExperiments There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

How to be a good marketer We all want to be effective at our job – achieve results for our company, clients, and entrepreneurial efforts. But we are not just automated marketing bots. We are sympathetic, frail, complex creatures susceptible to the innumerous forces of nature that can befell us at any moment. Will our legac...

"The marketer does not drive traffic, the marketer attracts people.

As early as 1923, Claude Hopkins, a pioneer in advertising, perceived this point, 'People can be coaxed, but not driven.'”

– Flint McGlaughlin in the book 'The Marketer as Philosopher: 40 brief reflections on the power of your value proposition'

Learn more at https://meclabs.com/course/the-marketer-as-philosopher/

“The key to transformative marketing is a transformed marketer.” – Flint McGlaughlin

Transform yourself...and your marketing...with the FREE on-demand course 'Become a Marketer-Philosopher: Create and optimize high-converting webpages'

https://meclabs.com/course/

Free Digital Marketing Course – MECLABS Institute – Learn marketing to bolster your online skills – Free program teaches you how to master digital marketing – Understand how to grow your business online – Learn from over 30 years of testing Ready to create & optimize high-converting webpages? Learn how with this free digital marketing course from MECLABS that's based on over 10,000 marketing tests!