Specifi

Where does your customer really make their buying decision? Not on your website. Not after talking to your sales rep. Not from your brochure.

Check this out: https://en.specifiglobal.com/blog/video-killed-the-radio-star-undiscovered-marketing/

Most companies pour budget into advertising and polished content while their reputation quietly takes shape in places, they've never even visited.

And with AI search changing how people find information (and who they trust), this blind spot is only getting more expensive to ignore.

We just published a new Data-Hungry article where Fabio Tantaro is diving into this: why undiscovered marketing channels matter more than ever, what AI is doing to source credibility, and what your brand can actually do about it.