Monte Clark

A cheetah doesn't care about elephants. It eats gazelles. Like popcorn.

They don’t spend their energy trying to take down elephants.

Let’s talk about your pipeline. One of the greatest mistakes I see people make is pursuing the wrong ideal client persona. (ICP)

First, figure out what you were made to hunt.

Another fun fact about cheetahs: they eat every day, so they hunt every day.

Posting only when you’re starving is desperation. You'd better have something irresistible to make that work. /insert reality here: you don’t, and LinkedIn doesn’t work that way.

Don’t wait to reach out when things slow down.

Don’t show up in bursts and disappear for weeks, and wonder why nothing compounds.

Consistency is a decision, not a strategy.

The cheetah doesn't hope for a good outcome. It creates one.

Your ICP is on LinkedIn right now. They're watching who shows up and who disappears.

Know with certainty what you hunt. Show up with the right skills, and do it every day.

If a hunting analogy offends you, imagine the same analogy only with a cute little bunny raising a crop of carrots.